Without a doubt, social media is the number one, grassroots way to reach your target market. It’s a low-cost, easy-entry way to engage with them. While social media and other online marketing options for client acquisition abound, there are some offline methods that still work, even in this digital age. The key is to combine those online and offline methods in a way that generates the most customer engagement and the best return on your investment.

Online Method – Website Design

A professionally designed website is a must-have for any business or organization in today’s digital marketplace. To see the biggest return on investment (ROI) from your website, avoid the DIY route, if possible. Website templates are akin to one-size-fits-all clothing. One size may fit all, but not in the best way. Invest in a professional website design and get the biggest bang for your buck with a unique, SEO optimized website your target market will flock to.

Offline Method – Printing Services

Postcards, brochures, flyers, books, and other promo materials are key components of growing your small business. Investing in these pieces is smart. Look for a printer who offers all the services you need from design to print to mailing and other distribution methods. Find an experienced printer who can guide you toward the best options your budget can afford for the maximum impact and ROI your company can get.

The Power of Combining Both

Research shows that you need to touch a customer seven times before your brand awareness has a measurable impact. One good way to familiarize yourself to your clients and potential clients is to combine online and offline marketing tools to create cohesive pieces that are easily recognizable on the internet and in the mailbox.

Try this exercise, what company do you think of when you see a big red bullseye? Target, of course, and they use the same branding on their website, social media channels and on sales papers in the Sunday newspaper. They combine web and print services so they can reach every segment of their audience. If it works for big box retailers, it’ll work for your small business, too.

Contact us today request more information on how we can help you design the marketing methods you need with your target audience, potential reach, and budget in mind.