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There’s one huge reason to invest in a professionally designed website versus using a self-designed website – it lets you focus on doing what you do best, RUN YOUR BUSINESS. Period. Too many small business owners try to do it all. While this strategy may save money in the short-term, but it wastes valuable time you could be using to grow your business. A website is a must-have business tool in today’s digital world, and by all means, you should have one. Keep reading for three more reasons you should leave it to the pros.
- Affordability
It’s much more affordable than you probably think it is to have a pro build your website. Aside from freeing up time you need in the short term to work in and on your business, it saves time in the long run by eliminating the need to correct errors that might cost you money and clients. A professional website design is an investment in your business that will pay off now and pay off later. - Uniqueness
Templated, drag and drop websites are exactly what their name says they are – templates. In other words, there isn’t a single unique thing about them. Think of it this way – if a template on Squarespace, Wix, or Weebly appeals to you, it probably holds the same appeal, for the same reasons, for your competitor. No matter how you fancy it up, it’s still a template that any other company can choose and use. A website designed by a pro will have a uniqueness that sets your company apart. - Compatibility
Studies have shown that up to 80% of online surfing is done on a mobile device. A website that’s difficult to navigate on a smartphone or tablet is almost worse than having no website at all. In fact, Google is now blacklisting search results for sites that are not mobile friendly. A professionally designed website needs to be mobile-friendly to catch the attention of your target market and keep them navigating through your site. Your website must be mobile or you instantly eliminate a huge share of the market.
Trusting your website to a pro is a smart business decision. It’s the best way to ensure your site is everything you envision and everything your clients and potential clients need it to be because, as the saying goes, you only get one chance to make a first impression.
Read more about our web design services and view our portfolio. If you’d like to have iDesign develop your website please contact us today to schedule a meeting and for pricing information.
